How might we help clients and wedding service professionals collaborate online easily and effectively?
Personal Project - 2 months
Sept 2021 - Nov 2021
Both wedding services professionals and people looking to organize their private events struggle to connect with each other in order to complement their needs.
Weddtime is a mobile app that smoothly connects wedding experts with those organising private events. My experience as a wedding videographer adds valuable insights to developing this app.
Louisa is a Spanish teacher who needs to organize her wedding event easily & effectively because she cannot find wedding suppliers that are willing to meet online together with her fiance.
Being an event videographer I am working constantly with both wedding service professionals and people looking to organize their private events.
Where did I got my inspiration from?
A mobile app that connects wedding service professionals with people looking to organize their private events.
After walking you through the thought process and the different ideation phases, here is the prototype that I've put up together which will best illustrate the applications user flows of the client and of the vendor. To summarise, this application connects wedding services professionals with people looking to organize their private events. Go on and play with the prototype and let me know what do you think of this app!
Visit the Prototype → HERE
Some challenges → (1) Difficult to recruit the right participants hence we had to interview 2 categories of users: a. VENDORS - wedding services professionals and b. CLIENTS - people looking to organize their private events or relatives
Improvements → (1) More interviews are required to understand the context from both VENDORS and CLIENTS workflow processes (2) Need to have more usability testing for UIs. (3) I am constantly improving my prototype based on the ongoing interaction with clients and vendors.
I used the Blush color (love, kindness, romance) for coloring the heart symbol and Indigo for text. Blush color takes all the passion and energy of red and tempers it with the purity of white, leaving us with the color of tenderness and affection. If you’re trying to locate this color on the color wheel – you can find it somewhere between magenta, reds, and rose pinks.
Indigo is a deep midnight blue. It is a combination of deep blue and violet and has the attributes of both colors. Indigo usually represents our deepest thoughts and spiritual wisdom. Indigo blue helps with communication, meditation, and peace.
Some Qualities Represented by the Colour Indigo
Intuition: use it to help access intuitive skills: it is the first step towards greater spiritual knowledge.
Integrity and sincerity: these are profound qualities of the color indigo.
Structure and order: a good color to use in aspects of restructuring your life or business.
My application uses Cataraman as the primary typography. Cataraman is an open-source font, free on Google Fonts.
It is a versatile sans-serif, suitable for both long-form text and headlines. It has an extensive amount of font weights (ranging from Black to Thin) in the font family which is very handy for a designer to play around with the contrast and its hierarchy.
"I would like to see a validation mark or something ... after the account is created."
— Participant 4
"I really like the font used, the logo and it seems really easy to navigate through pages. "
— Participant 3
"I would like to see a register with Google/Facebook possibility."
— Participant 2
"I love the app! It's minimalistic and I really appreciate that the text and the images are not crowded, they are breathing. "
— Participant 1
* This information will be contextual to the hypothesized users and relevant to the value proposition.
Cristian is an event photographer who needs to meet up with potential clients & other private events professionals because due to COVID-19 outbreak people interaction is limited.
Informed by my research, I have created two personas: Luisa Fernandez and Cristian Savulescu who represent two different categories of the main users, their needs, frustrations, and goals.
I conducted semi-structured interviews with a hands-on activity. I gave the interviewees the opportunity to rate the experience they’re having with the application on a scale of 1 to 10.
I translated the results using graphs.
When I interviewed the clients' category, I asked them to recount the experiences they had in the process of finding service providers for private events. This allowed me to do more research, attracting more perspectives and behaviors.
When I interviewed the private event suppliers category, I asked them to recount the experiences they had in the process of finding potential clients and industry professionals who can collaborate with. This as well allowed me to do more research, attracting more perspectives and behaviors.
In my opinion, this hands-on activity was an interesting way to start the conversation. Unlike the traditional interview that may come as an abrupt start, this hands-on activity served as a way for users to recall their journey.
Problem Statement - The birth of the problem statement is derived from my experience being a wedding videographer.
Observation - I managed to conduct user interviews with approximately 8 users within 4 weeks (4 wedding service professionals and 4 potential clients). Through these interviews,
I managed to make observations of their behaviors, draw insights & findings, before making an ending conclusion.
Prototyping - I have crafted Low-Fi/High-Fi visuals and prototype it.
Evaluation - Finally, I have conducted A/B testings and evaluated them against different metrics to measure success.
Weddtime is a mobile app that connects wedding service professionals with people looking to organize their private events. There were many challenges to tackle in this area. Hence, it was crucial to analyze market competitors. With a couple of established Romanian websites and mobile apps, I would have to differentiate my app apart from these competitors.
Many of these websites did not offer the full experience of both types of users - wedding services professionals & clients looking to organize their event hence I saw the opportunity to improve that.
To understand the user's feelings and behaviors,
I conducted user interviews with targeted audiences before developing the concept for the Weddtime app.
Based on the results of the interview, I traced the low-fi prototype. The next step was to observe the users' interaction with the created low-fi prototype. After drawing the conclusions of this interaction, I began to develop the hi-fi prototype.
After creating the hi-fi prototype, I grouped the two categories of users (clients & vendors) and asked them to interact with the created prototype.
Based on the “Participative observation” method, I was able to observe the users' behaviors and emotions and translate them into an emotion & time graph.
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