Role
UX Designer,
UX Researcher
Visual Designer
The problem
Blumarket lacks a cohesive and engaging brand identity, logo, and overall user experience (UX). The current branding fails to effectively communicate the store's unique offerings and its commitment to providing quality products to its diverse customer base.
Category
Food & Drink,
Shopping
When
Ian 2022 -
Mar 2022
Background
Blumarket is a small sustenance and grocery store located in the countryside of Dambovita county, Romania, with both physical and online presence. Offering over 10,000 items from 700 brands, we provide a wide range of products, including fresh fruits, vegetables, rice, spices, packaged goods, beverages, and meats – ensuring you'll find everything you need.
The Solution
Redefine Blumarket's brand identity, logo, and overall user experience to strengthen its positioning, enhance brand recognition, and drive customer engagement both locally and online. By creating a cohesive and visually appealing brand identity and optimizing the user experience across all touch points, Blumarket aims to differentiate itself in the market, foster customer loyalty, and increase sales.
magazinul familiei tale
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